Instead of competing with broadcasters, YouTube now wants to work with them, especially considering the fact that its viewership over TV has more than doubled over the last year.
There was a noticeably different feel to YouTube’s Brandcast, as anyone who was in attendance will attest to. Google told advertisers that they would need to assign around 24 percent of their television budgets to YouTube if they want to reach audiences between the ages of 16-34 years during last year’s event. However, one year later, Google is saying that online video and television work well together, as they shift to a more collaborative approach.
Advertising to Millennials
According to YouTube, TV is its fastest growing screen in the UK even though 73 percent of viewing occurs on mobile. Although this is coming from a low base, YouTube is gaining a growing role in the living room experience, as smart TV ownership and the demand for a variety of content continue to grow among consumers.
This is mostly seen among millennials, surprisingly. According to YouTube, almost half, 48 percent, of those between the ages of 16-34 have used their TV to watch YouTube. This is considered to be a welcome shift.
Speaking at last night’s event, Matt Brittin, Google’s president EMEA business and operations said that people probably do not know that the fastest growing screen when it comes to watching YouTube is their big TV at home. He went on to say that over the past year, watch time has … Read the rest >>>
There’s no time like the present for taking a look to the future and preparing ourselves for what we see coming. 2019 promises to bring some dramatic changes to the way the SEO game is played. Huge technological innovations, including artificial intelligence, blockchain, and augmented reality, stand poised to revolutionise the way people search for information online. In the article below, we’ve gathered three major predictions from industry experts who are gazing over the horizon of SEO.
1) AI is Going to Revolutionise Keyword Research
Jana Garanko is marketing giant SEMrush’s head of PR. She expects dramatic changes in the near future thanks to the impact artificial intelligence (AI) is going to have on keyword research. Tied directly to this, Garanko expects private demographic data to become an even greater driver of marketers’ ability to improve search rankings.
Garanko predicts that 2019 will be the year businesses in every industry reach out to embrace AI. Marketers who specialise in search engine optimisation or SEO agencies are obliged to cultivate in-depth, first-hand knowledge of the changes machine learning and automation can produce.
One significant change AI is likely to bring is greater effectiveness – and therefore greater popularity – to voice search. Marketers will need to understand the changes this method of input brings to the search engine optimisation playing field. “Voice requests deliver dramatically different search strings than typed queries,” Garanko points out. “We’ll need to start researching new keyword combinations.”
Although Garanko believes machine learning is primed to make … Read the rest >>>
What does SEO mean ?? SEO stands for search engine optimization which means search engine optimization, is a process to increase traffic through search engines to a website by following search engine rules and algorithms. The hope, if a web or blog is made to be SEO friendly, the web or blog is at the top of the search results so that it has a greater chance of getting visitors.
The steps in running SEO techniques are divided into two, namely Making SEO Plans With Blogs and Doing SEO Properly. Will be explained below in sequence.
- Make a SEO Plan with Blog
There is no point in having information but not having the knowledge and desire to use it effectively. You read one of the SEO Learning articles, so I assume you have a desire to use SEO knowledge.
After you have a desire, you must have a plan. In management science, the best plan is a flexible plan, but contains enough detail to guide you and allow you to modify it as needed. but if you still need help I recommend you visit LinkHelpers Scottsdale SEO Company, they can help you to improve your business.
And here is how to make an SEO plan?
- Research, the first part that is very important in SEO planning and actually not too difficult and tedious as many potential SEO fighters expect.
- Optimization, this part is needed only SEO On Page optimization, SEO Off Page and make your website
… Read the rest >>>
If you are a startup founder you probably know by now that building a startup comes with a very challenging lifestyle. Working on your idea in a startup accelerator is a whole different challenge squeezed into a fixed time-frame.
Before we dive into the in’s and out’s of startup accelerators, we should remind ourselves that there are many things to think about before any startup founder can turn his idea into a reality. What kind of business model is best? How much will the business cost at the first stage? Where will the business be placed? Who will be the clientele, will it be B2B market or the crowded B2C arena? Are the co-founders the right ones for you? Can the business be successful in times of financial depression? These are just some of the questions that need to be thought about thoroughly before starting any startup business. A competitive startup founder or co-founder must possess competence in decision making, self-discipline, and determination, as well as have excellent personal connections to people in the business world. Although it is a challenge for anyone to start a startup business, it is also a challenge for business employees to be part of a rising company.
In the past years, there were institutionalized environments that helped and assisted aspiring business women and men in making their business ideas grow. These institutions were called incubators. The first business incubator was founded in 1959. In 1999, several business incubators were born. These are 100X, TechSpace … Read the rest >>>