A few months ago, Twitter rolled out Promoted Tweets, a fresh service that lots of are calling its first viable business structure. An advertising platform of sorts, it not only allows the micro-blogging to intend to generate its revenue but offers benefits to marketers too. If your business carries a presence on Twitter, be assured that Promoted Tweets enable you to bolster your marketing efforts. The following are some examples.
Promote Your Stuff
At present, most brands are using Tweets to showcase their products and services. A perfect instance of this is the way Google used the plan to increase Google Instant, a search enhancement that delivers results because the user types them in. Small businesses can leverage this tool in much the same way. When it comes to Promoted Tweets, however, the secret is ensuring your posts have what Twitter calls “resonance” a phrase that could easily translate to relevance. If your tweets strike a chord in users, it’ll gain prominence in the search results and also come in user feeds. This is definitely what you would like.
There is much value inside the Twitter post that gets “re-posted” in addition to being a small enterprise owner investing in Promoted Tweets, this is just what you must focus on. An easier technique of doing this is to make available incentives to encourage users to re-post their content. You must not necessarily provide freebies. Generous discounts or exclusive sales offers may be equally effective. Twitter is often a platform that demonstrates the effectiveness of word of mouth marketing as well as the viral effect is pretty strong. Target your audience accordingly, and your Promote Tweets may go a considerable way in terms of reach and exposure.
Extend Your Reach
Many smaller businesses are looking forward to Promoted Tweets’ …
It’s crucial to set clear goals for your companies SEO campaign. It does not matter if you are doing the SEO work in-house or outsourcing to one of the best NYC SEO agencies. By carefully planning your goals and the metrics you are going to use to track these goals, your SEO campaign will be much more successful, ranking you higher on Google, driving more traffic and increasing your profits.
There are good goals and bad goals when it comes to search engine optimization and it is important you are improving your SEO for the right reasons.
- Increasing Qualified Traffic
- Improve Brand Awareness
- Boost Revenue
- Beating Competitors
- Vanity Metrics
- Increase Traffic For The Sake of it
Increasing Qualified Traffic
You want qualified lead clicking on your
website as these are the potential customers who are more likely to actually
buy one of your products or services. These are the competitors who are
specifically searching for a term related to your company. It is a good goal to
try and get in front of these people and fill their needs.
Improve Brand Awareness
This is defined as how well your target market
recognizes your company. By increasing your brand awareness, you can ensure
customers will think of you more often when they have a need relevant to your
company. This is a great goal as customers need to be aware of your company in
order for them to use your services.
Using one of the Best NYC SEO Agencies
to improve your brand awareness, you can ensure your website will get found
easier on google by your target market.
By hiring one of the Best NYC SEO Agencies
you can guarantee that your business will continue to grow its revenue in the
long run. …
A business line of credit works in a very similar fashion to that of a
credit card. One of the best benefits of using a business line of credit versus
a loan is that you are able to draw down the balance as needed. This ensures
that you are only paying interest on the portion of capital that you are using
at any given time. As such, if your business does not require all of its
capital upfront then you may want to consider using this type of credit
facility for your company.
In almost all circumstances, you are going to need to provide a substantial amount of collateral for your business line of credit. Common pieces of collateral include business property, personal real estate, vehicles, inventory, accounts receivables, and the ongoing positive cash flow associated with your business. If you are a business that is already in operation then you can expect that the interest rate associated with your business line of credit will be significantly less than if you are a new business.
As an alternative to this type of financing, especially if you are starting a new business, you may want to consider drawing a home equity line of credit against your personal residence. Of course, the risk associated with this type of capital is extremely high. This is due to the fact that you are pledging the value of your home as collateral for a new business venture. However, and as discussed before, you are most certainly going to have to give a personal guarantee as it relates to your business line of credit.
When you are approaching a financial institution for this type of financing, you are going to need to have a well developed business plan or business prospectus. In this document, you will …
you also got fed up doing your TV recharge every month sparing precious time?
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you ever get such great deal, discount …
Brand awareness is something that your eCommerce business cannot succeed without. If you own a brand that consumers do not know of, how and why will they purchase/use your products or services? All the efforts that you put in for marketing your products or services are to improve brand awareness. In this article, we shall discuss some important eCommerce marketing tactics that you must consider applying to your business to improve your brand awareness.
1. Be Aware of What Your Consumers Are Looking For
To succeed in your eCommerce business, your products have to be up-to-date with what your customers want. If you are updated with that, you already have an edge over competition. If you can give them what they want, the sale is halfway there.
One thing that every customer wants is good service. Quick response to their queries and doubts will encourage them to do business with you. A live chat window on your eCommerce portal is a good way to achieve this. A happy customer is a great tool to improve brand awareness.
2. Unusually Different Advertising
If you wish to stay in the consumer’s mind, encourage your creative team to come up with unusual ideas for an eCommerce marketing campaign. Even if it doesn’t talk about the product per se, the uniqueness of the campaign will compel the prospective customers to retain the brand name in their subconscious mind.
The other method would be to find an emotional connect with your consumer. Here again, knowing your consumer will play a key role. A creative and catchy tag line can often be retained easily.
3. E-Mail Marketing
Since the e-commerce platform is all about the internet, you can carefully expose the consumer to the brand without making him realise that the brand has made a place …