A promotional strategy should be a part of your marketing plan. As you develop your promotional strategy, keep in mind that it should reflect the needs and wants of your customers (and potential customers).

Promotion should be a part of your marketing plan.

Promotion is a part of every marketing plan.

If you don’t know what to promote, then you won’t be able to spend money on it.

Promotion is not the same as advertising. Promotion consists of activities that raise awareness of your product or service in order to increase sales and build brand loyalty from consumers who are already familiar with your business. Promotion can take many forms: public relations, social media campaigns (like Facebook ads), trade show booths at conferences where attendees gather information about various companies’ products/services prior to making a purchase decision, etcetera.

Know your audience and market.

The first step in the process of accelerated marketing growth is knowing your audience and market.

Knowing your audience will help you understand what they want, need, and are doing at any given moment. This information can be used to create content that appeals directly to their needs and interests. It will also allow you to reach them in a way that makes sense for their preferences or habits–for example, if someone prefers email over social media then sending them an email might be more effective than posting on Facebook or Twitter (and vice versa).

Knowing your market means understanding how each piece of content fits into … Read the rest >>>