Creating a logo is not just a graphic design. A logo is an element describing the deeper idea of your business, the goal, the nature and the character of the company or brand. It is the most important graphic part of your company and you will always have it in sight. Creating a logo therefore requires a precise process of transforming an idea into an image that is practical for everyday use and for your clients and potential customers to remember.
Most companies think they need a huge budget. But in fact, the price of your logo does not determine your success. If your company doesn’t have the resources to employ a fantastic design company you might have a look atsmall business loans companies! Or try our tips that will help you create a functional, memorable logo at a low cost.
1. Choose your type of logo
The first step is to decide on the type of logo you want. All options can be divided into four categories.
- Wordmarks – These logos consist of the whole word or an abbreviation of the company name. Coca-Cola and CNN are good examples.
- Letterform – Unlike text tags, some companies choose to shorten their name to the first letter and use it to create an aesthetically pleasing logo.
- Pictorial – Any logo that uses an image is categorized as an image. The image is usually related to the name or purpose of the business, so it can convey the management of