It’s crucial to set clear goals for your companies SEO campaign. It does not matter if you are doing the SEO work in-house or outsourcing to one of the best NYC SEO agencies. By carefully planning your goals and the metrics you are going to use to track these goals, your SEO campaign will be much more successful, ranking you higher on Google, driving more traffic and increasing your profits.

There are good goals and bad goals when it comes to search engine optimization and it is important you are improving your SEO for the right reasons.

Good Goals

•      Increasing Qualified Traffic
•      Improve Brand Awareness
•      Boost Revenue

Bad Goals

•      Beating Competitors
•      Vanity Metrics
•      Increase Traffic For The Sake of it

Increasing Qualified Traffic

You want qualified lead clicking on your website as these are the potential customers who are more likely to actually buy one of your products or services. These are the competitors who are specifically searching for a term related to your company. It is a good goal to try and get in front of these people and fill their needs.

Improve Brand Awareness

This is defined as how well your target market recognizes your company. By increasing your brand awareness, you can ensure customers will think of you more often when they have a need relevant to your company. This is a great goal as customers need to be aware of your company in order for them to use your services.

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