Technology is changing many aspects of our life. Now we could not imagine some of our activities in daily life without technology help. The same way technology is changing the old ways of doing business into a new one. Which are more productive and efficient? The new innovation in the world these days mostly linked with new technology. If we have a look at new startups these all get successful due to the help of information technology. If we see the success point of uber we find out the main reason for its success is its mobile app which provides 100% location accuracy.
Imagine if they did not have that much advance technology so how their idea can survive in the market. Same goes with Amazon. Now companies are taking help from technology in their daily routine office work as well to complete them on time. Like management software’s which help them to track record of their ongoing projects and help them in the planning of new projects. The main help companies are getting from technology and the internet is in their marketing strategies which help them in growing their businesses and getting more customers. Which help them to increase their company profits and growth rate? Many web design company in canada – Edkent Media provide different services to companies in this regard.
Basically, marketing is an essential part of the business from the start and the company relies on marketing from start. Marketing help companies to show their product to the world and get more customers for the company. In the start, companies were using billboards and announcement strategy to market their product to their customers which have very limited reach. Then the era of advertisement came in and companies use this tool for their products promotion and creating a brand name for their companies. Because in this era first-time customers feel the company presence like never before on their soundings.
Then they use celebrities in their marketing campaigns which influence customer buying decision as well. So marketing trends are changed with culture technology and trends throughout till now. So now technology once again not only changes the business process but also marketing strategies as well. Now, most of the companies are working online on the internet. They sell their product online present them online because of customer or feeling more ease buying online. So that’s why companies change their business models and start selling online. But the internet market is far bigger than the original market the number of the competitor on the internet is 10 times the original market.
So companies need a different strategy for marketing on the internet. So once again technology helps them to do so. Different information technology-based company came up with different solutions from time to time. This will help these companies to increase their product reach to customers by different means. If a person on face book like sports page or product Google automatically show a sports company products on his Face book profile and that company pay for it to Google. It includes a lot of algorithm behind this service but they came up with this technology just to provide ease to companies to increase the reach of their product to their customers.