eCommerce Marketing: Actionable Tactics to Improve Brand Awareness

eCommerce Marketing: Actionable Tactics to Improve Brand Awareness

Brand awareness is something that your eCommerce business cannot succeed without. If you own a brand that consumers do not know of, how and why will they purchase/use your products or services? All the efforts that you put in for marketing your products or services are to improve brand awareness. In this article, we shall discuss some important eCommerce marketing tactics that you must consider applying to your business to improve your brand awareness.

1. Be Aware of What Your Consumers Are Looking For

To succeed in your eCommerce business, your products have to be up-to-date with what your customers want. If you are updated with that, you already have an edge over competition. If you can give them what they want, the sale is halfway there.

One thing that every customer wants is good service. Quick response to their queries and doubts will encourage them to do business with you. A live chat window on your eCommerce portal is a good way to achieve this. A happy customer is a great tool to improve brand awareness.

2. Unusually Different Advertising

If you wish to stay in the consumer’s mind, encourage your creative team to come up with unusual ideas for an eCommerce marketing campaign. Even if it doesn’t talk about the product per se, the uniqueness of the campaign will compel the prospective customers to retain the brand name in their subconscious mind.

The other method would be to find an emotional connect with your consumer. Here again, knowing your consumer will play a key role. A creative and catchy tag line can often be retained easily.

3. E-Mail Marketing

Since the e-commerce platform is all about the internet, you can carefully expose the consumer to the brand without making him realise that the brand has made a place in his consideration list. You can subtly encroach upon the consumer’s mind through professional eCommerce SEO services.

You can get services such as e-mailing newsletters with your latest promotions and offers. It could also be about your new products and services. Consumers will feel privileged if they receive personalized updates and promo codes.

4. Diversification Could Lead to Dilution

If you have a niche market for your products, focus on retaining it by improving what’s on offer. Stay updated about what is available and what you can offer to the consumer. You can offer upscale products in the same line. Sell the basic products to the consumer with the offer of getting a premium product for a slight increase in the cost.

Trying to expand into unknown areas could harm your business. If you wish to delve into other areas, ensure that they are intrinsically connected. The consumers could get flustered if they see a brand extending into unrelated areas

5. Watch Out for Competition Activity

It pays to know what the competition is doing right. You don’t need to do what they do, but it can help you to plan your eCommerce marketing strategy to achieve a similar …

Search Engine Optimization Steps

 

What does SEO mean ?? SEO stands for search engine optimization which means search engine optimization, is a process to increase traffic through search engines to a website by following search engine rules and algorithms. The hope, if a web or blog is made to be SEO friendly, the web or blog is at the top of the search results so that it has a greater chance of getting visitors.

The steps in running SEO techniques are divided into two, namely Making SEO Plans With Blogs and Doing SEO Properly. Will be explained below in sequence.

 

  1. Make a SEO Plan with Blog

There is no point in having information but not having the knowledge and desire to use it effectively. You read one of the SEO Learning articles, so I assume you have a desire to use SEO knowledge.

After you have a desire, you must have a plan. In management science, the best plan is a flexible plan, but contains enough detail to guide you and allow you to modify it as needed. but if you still need help I recommend you visit LinkHelpers Scottsdale SEO Company, they can help you to improve your business.

 

And here is how to make an SEO plan?

  • Research, the first part that is very important in SEO planning and actually not too difficult and tedious as many potential SEO fighters expect.
  • Optimization, this part is needed only SEO On Page optimization, SEO Off Page and make your website or blog more SEO Friendly. For that it can be searched on google because many people have shared about it.
  • Update, this section is often talked about a good time to update the blog. In updating the blog, it is better to be given a dose or time of a day or a few days so that Google can crawl your blog post that has just been published, a day or so is enough.

 

  1. Do SEO properly

SEO is not a difficult thing but must be done correctly in the right order too. One of them is not true, SEO efforts will be in vain.

And here is how to do SEO properly, please listen.

  • Keywords

The keywords or keywords that you choose are the foundation of your next SEO activity and greatly affect the success of your SEO blog. Targeting the wrong keywords, all your efforts will be useless.

  • SEO On Page

After you know the keywords you want to work on, you must optimize the pages of the site for these keywords. Optimize as many different pages as possible for different keywords. We recommend that one page be optimal for one keyword

  • User Friendly Optimization

Even though your site gets hundreds of visitors every day, it does not necessarily produce a single sale because the pages are not user friendly.…

Startup Accelerator: Should Your Startup Apply?

If you are a startup founder you probably know by now that building a startup comes with a very challenging lifestyle. Working on your idea in a startup accelerator is a whole different challenge squeezed into a fixed time-frame.

Before we dive into the in’s and out’s of startup accelerators, we should remind ourselves that there are many things to think about before any startup founder can turn his idea into a reality. What kind of business model is best? How much will the business cost at the first stage? Where will the business be placed? Who will be the clientele, will it be B2B market or the crowded B2C arena? Are the co-founders the right ones for you? Can the business be successful in times of financial depression? These are just some of the questions that need to be thought about thoroughly before starting any startup business. A competitive startup founder or co-founder must possess competence in decision making, self-discipline, and determination, as well as have excellent personal connections to people in the business world. Although it is a challenge for anyone to start a startup business, it is also a challenge for business employees to be part of a rising company.

Startup Accelerator: Should Your Startup Apply?

In the past years, there were institutionalized environments that helped and assisted aspiring business women and men in making their business ideas grow. These institutions were called incubators. The first business incubator was founded in 1959. In 1999, several business incubators were born. These are 100X, TechSpace and the HotBank. These incubators boomed along with other tech companies. These incubators offered office spaces for starting companies in exchange for equity. After some time, these organizations changed their models and then offered business and office space for a monthly fee instead of taking equity.

The Startup Accelerator

In 2005, a new version of business incubator was born. It is no longer called an incubator but a Start Up accelerator. It is built with the purpose of cultivating the growth of its portfolio companies. The distinctive characteristics of startup accelerators from incubators are the five phases that a startup will have to undergo in an accelerator. These phases are awareness, application, program, demo day, and the post demo day. A startup accelerator is a program composed of mentorship, access to technology, innovative community, and office spaces. The goal of the accelerator is to twist the art of starting a business into a program that can be repeated over and over again.

Unlike the incubator programs, startup accelerators have programs that enable the individuals to avail mentorship, office spaces, funding, and technological advancement in exchange for the companies’ stocks. The program is open to anyone but is highly competitive. Applications were thoroughly screened. The accelerators focused on teams instead of individuals. This is because of their belief that starting a business is not an individual job but is a job for a team. After three months, a start-up is expected to “graduate”. After graduation, they are subject to intensive training

Amazon Supply Chain Management and Third Party Logistics

Supply chain management and third party logistics are gaining huge importance in this modern era. These days’ logistics is considered to be an integral part of any given business around the globe these days.

Amazon Supply Chain Management and Third Party Logistics

What is Supply Chain ?

Supply chain includes all the activities of a business process including all vendors, search providers and customers. It involves all the movement of fund, material and all the related information about the business through the full logistics process. It includes the buying of raw material to delivery of the final product.

What is Logistics ?

Official Explanation: “Logistics is that element of the supply chain method that plans, utilizes, and controls the effective, effective flow and storage of goods, services, and relevant details from the factor of origin to the point of intake in order to meet customers’ requirements.” Council of Logistics Management

Logistics is basically the process of moving of the products or goods to the destination at the least possible cost. Logistics involves the responsibility of exercising efficiency and accuracy in the process, selection of medium and their proper execution is the biggest concern of the logistics process.

Supply Chain Management (SCM)

The process of supply chain management includes the control of all the funds, information of the products, and materials, throughout the whole process of product creation.

Reasons why companies would want to move into a long term partnership may include:

  • To achieve the strategy.
  • Benefit from each other’s strategies.
  • Reduction of risk.
  • Increase return on investment.
  • Providing more affordable service to beat the competitors.

What is Third Party Logistics ?

It basically includes the transportation and other third party logistics services that are provided by some in order to accomplish tasks that were previously being done in-house by the company itself. Third party logistic services allow companies to assemble a very efficient and customer oriented distribution network. 3PL’s industry has really increased the real world technologies being designed by the companies. The advanced techniques of 3pl logistic services provide a long term prospect of high quality service and fulfill the tight delivery time frames.

Amazon revenue

Amazon is enthusiastically investing in areas like digital content, cloud computing and services, along with expanding its distribution network. Company’s costs and expenditure in fourth quarter also reported a 17% increase in fulfillment cost and 42% increase in technology and content expenses. Despite the increasing expenses and investments, Amazon still performed with amazon revenue calculator better than Wall Street expectations in terms of profitability.

Holiday season gave rise to sales, along with company deciding to increase its prime members, gave a boost to the fourth quarter sales. Amazon also provides two days free shipment in United States and discounted access to movies; books & music exclusively to prime members as added incentives.

Jeff Bezos, CEO Amazon said, “We were confident when we increased the price of our prime membership that our clients would still believe it as the best buy in the shopping history.” Amazon’s Prime Membership increased by 50% in …

Premiums of Online Car Insurance

Premiums of Online Car Insurance

Car insurance policy is a mandatory aspect if you have your own car and it can save you and your vehicle from consequences of accidental damage and third party liabilities. Premium of an insurance policy is another important criteria which you need to think about while buying an insurance.

There is absolutely no doubt that car insurance is a must for a vehicle owner. It not only protects your car from unfortunate damage or disaster, but it protects you from the high expenditure. The premium cost depends from car to car and owner to owner. Some of the important factors of paying your car premium area are:

  • Vehicle Model Type
  • Location of the Car
  • Types of coverage
  • IDV or Insured Declared Value
  • Safety measures
  • Discounts and NCB
  • Ad-on coverage
  • Personal accident coverage / co-passengers

 Discounts for Premium for Car Insurance Bought Online

There is hardly a household without vehicle these days and in this tough road condition it is always a good idea to have a vehicle as well as a good insurance coverage. Nowadays the online insurance purchase, renew and premium paying is so easy and safe that you can do it anytime and anywhere. Also, you can get additional discounts on premium of your car insurance. You can try some of the options to reduce your premium and make it more affordable, you can do it easily by online process:

No claim bonus

You can easily accumulate on-claimed bonus if you do not claim for consecutive years. It can save you 50% at a discounted rate and thus you make huge savings.

Increase the deductible wisely

If you choose the higher voluntary deductible value during your policy renewal, your premium decreases by a fair percentage. Always increase your deductible as much as you can afford. You might lose intend of the claim, if you are thinking to increase the deductible only to decrease the premium.

NCB transfer

When you buy a new car and sell the old one, never forget to transfer your NCB. You will need to carry over your NCB from your old to new car. You can reserve this bonus for 3 years and it can be transferred without termination of the policy.

Compare and purchase premium online

Online purchase of premium is the easy and friendly way to get attractive rates and sale on premium value to get discounts. It doesn’t require paperwork and saves time. Hence compare on Coverfox.com and then choose accordingly.

Insured declared value

IDV or Insured Declared Value is calculated by applying markdown over the market price. As the IDV is the highest price that your insurer pay in case of total loss or theft of your car, if you value that correctly, you might get the eligibility of a reduced premium.

Become a member of AAI and WIAA

The Automobile Association of India and Western India Automobile Association are empowered by the MVA. If you are a member of these associations you get discounts on your premium.

Declare