The vintage clothing market is booming, transforming thrifting into a viable small business. Yet, success hinges on strategically choosing the right platform for your inventory. While both Depop and Poshmark dominate the re-commerce space, they offer dramatically different audiences, listing aesthetics, and cost structures. Here are expert tips for flipping vintage clothing on Depop vs Poshmark to maximize your sales potential.

Platform Deep Dive: Audience & Aesthetic

Your first decision should be matching your vintage haul to the platform’s core demographic.

• Depop: This platform caters primarily to Gen Z and features a strong emphasis on unique, trend-driven pieces like Y2K, 90s streetwear, and hyper-niche aesthetics (e.g., cottagecore). The listing style is highly visual and editorial, prioritizing high-quality, modeled photos that create a boutique or Instagram-like feed. Success relies on leveraging specific style tags and creating a distinctive seller “vibe.”
• Poshmark: Poshmark attracts a broader demographic, often Millennials and older buyers,