There’s no time like the present for taking a look to the future and preparing ourselves for what we see coming. 2019 promises to bring some dramatic changes to the way the SEO game is played. Huge technological innovations, including artificial intelligence, blockchain, and augmented reality, stand poised to revolutionise the way people search for information online. In the article below, we’ve gathered three major predictions from industry experts who are gazing over the horizon of SEO.
1) AI is Going to Revolutionise Keyword Research
Jana Garanko is marketing giant SEMrush’s head of PR. She expects dramatic changes in the near future thanks to the impact artificial intelligence (AI) is going to have on keyword research. Tied directly to this, Garanko expects private demographic data to become an even greater driver of marketers’ ability to improve search rankings.
Garanko predicts that 2019 will be the year businesses in every industry reach out to embrace AI. Marketers who specialise in search engine optimisation or SEO agencies are obliged to cultivate in-depth, first-hand knowledge of the changes machine learning and automation can produce.
One significant change AI is likely to bring is greater effectiveness – and therefore greater popularity – to voice search. Marketers will need to understand the changes this method of input brings to the search engine optimisation playing field. “Voice requests deliver dramatically different search strings than typed queries,” Garanko points out. “We’ll need to start researching new keyword combinations.”
Although Garanko believes machine learning is primed to make an immediate impact on how SEO works, she takes a longer view of the potential changes that could be caused by virtual technology. Although virtual reality and augmented reality will carve increasingly-broad niches for themselves, Garanko doesn’t believe the impact on optimisation is going to happen immediately. “It’s coming, but it’s not coming for a while. I expect VR and AR SEO to start getting important only five to ten years down the road.”
2) Amazon Search and Voice Search May Pose Threats
Kent Lewis is the founder and president of Anvil, a performance firm operating out of Portland. He foresees a banner year in 2019 for voice search and Amazon Search. “I think Amazon Search is going to be the biggest news in the SEO world in 2019,” Lewis said. He points out that, according to a study conducted by Kenshoo, Amazon is already the launching point for 56 …
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If you are a startup founder you probably know by now that building a startup comes with a very challenging lifestyle. Working on your idea in a startup accelerator is a whole different challenge squeezed into a fixed time-frame.
Before we dive into the in’s and out’s of startup accelerators, we should remind ourselves that there are many things to think about before any startup founder can turn his idea into a reality. What kind of business model is best? How much will the business cost at the first stage? Where will the business be placed? Who will be the clientele, will it be B2B market or the crowded B2C arena? Are the co-founders the right ones for you? Can the business be successful in times of financial depression? These are just some of the questions that need to be thought about thoroughly before starting any startup business. A competitive startup founder or co-founder must possess competence in decision making, self-discipline, and determination, as well as have excellent personal connections to people in the business world. Although it is a challenge for anyone to start a startup business, it is also a challenge for business employees to be part of a rising company.
In the past years, there were institutionalized environments that helped and assisted aspiring business women and men in making their business ideas grow. These institutions were called incubators. The first business incubator was founded in 1959. In 1999, several business incubators were born. These are 100X, TechSpace and the HotBank. These incubators boomed along with other tech companies. These incubators offered office spaces for starting companies in exchange for equity. After some time, these organizations changed their models and then offered business and office space for a monthly fee instead of taking equity.
The Startup Accelerator
In 2005, a new version of business incubator was born. It is no longer called an incubator but a Start Up accelerator. It is built with the purpose of cultivating the growth of its portfolio companies. The distinctive characteristics of startup accelerators from incubators are the five phases that a startup will have to undergo in an accelerator. These phases are awareness, application, program, demo day, and the post demo day. A startup accelerator is a program composed of mentorship, access to technology, innovative community, and office spaces. The goal of the accelerator is to twist the art of starting a …
Supply chain management and third party logistics are gaining huge importance in this modern era. These days’ logistics is considered to be an integral part of any given business around the globe these days.
What is Supply Chain ?
Supply chain includes all the activities of a business process including all vendors, search providers and customers. It involves all the movement of fund, material and all the related information about the business through the full logistics process. It includes the buying of raw material to delivery of the final product.
What is Logistics ?
Official Explanation: “Logistics is that element of the supply chain method that plans, utilizes, and controls the effective, effective flow and storage of goods, services, and relevant details from the factor of origin to the point of intake in order to meet customers’ requirements.” Council of Logistics Management
Logistics is basically the process of moving of the products or goods to the destination at the least possible cost. Logistics involves the responsibility of exercising efficiency and accuracy in the process, selection of medium and their proper execution is the biggest concern of the logistics process.
Supply Chain Management (SCM)
The process of supply chain management includes the control of all the funds, information of the products, and materials, throughout the whole process of product creation.
Reasons why companies would want to move into a long term partnership may include:
- To achieve the strategy.
- Benefit from each other’s strategies.
- Reduction of risk.
- Increase return on investment.
- Providing more affordable service to beat the competitors.
What is Third Party Logistics ?
It basically includes the transportation and other third party logistics services that are provided by some in order to accomplish tasks that were previously being done in-house by the company itself. Third party logistic services allow companies to assemble a very efficient and customer oriented distribution network. 3PL’s industry has really increased the real world technologies being designed by the companies. The advanced techniques of 3pl logistic services provide a long term prospect of high quality service and fulfill the tight delivery time frames.
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