YouTube Plans to Collaborate With TV

YouTube Plans to Collaborate With TV

YouTube Plans to Collaborate With TVInstead of competing with broadcasters, YouTube now wants to work with them, especially considering the fact that its viewership over TV has more than doubled over the last year.

There was a noticeably different feel to YouTube’s Brandcast, as anyone who was in attendance will attest to. Google told advertisers that they would need to assign around 24 percent of their television budgets to YouTube if they want to reach audiences between the ages of 16-34 years during last year’s event. However, one year later, Google is saying that online video and television work well together, as they shift to a more collaborative approach.

Advertising to Millennials

According to YouTube, TV is its fastest growing screen in the UK even though 73 percent of viewing occurs on mobile. Although this is coming from a low base, YouTube is gaining a growing role in the living room experience, as smart TV ownership and the demand for a variety of content continue to grow among consumers.

This is mostly seen among millennials, surprisingly. According to YouTube, almost half, 48 percent, of those between the ages of 16-34 have used their TV to watch YouTube. This is considered to be a welcome shift.

Speaking at last night’s event, Matt Brittin, Google’s president EMEA business and operations said that people probably do not know that the fastest growing screen when it comes to watching YouTube is their big TV at home. He went on to say that over the past year, watch time has more than doubled.

YouTube’s change in strategy has been in the pipeline. It worked with Thinkbox, a TV advertising body, regarding an IPA study earlier this year. According to Muze Creative, a brand design company, when video and television work together marketing campaigns become more effective.

By using online video and marketing together, marketing’s impact on profitability, or “average number of very large business effects”, experienced a 54 percent increase according to the study. The increase drops to 25 and 32 percent when online video and TV are used on their own respectively.

Working Together Against Competitors

The shift in approach was welcomed by Lindsey Clay, Thinkbox CEO. She said that she was delighted by the realisation by YouTube of the importance of television to the success of advertisers and its own success.

She continued to say that this was a welcome change as the conversation should have been …

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Website Plugins: The Basics

From opening documents in PDF format to accessing social media networks, there are thousands of plugins that can potentially enhance your website’s functionality in multiple ways. However, they are not without risk. Here is a quick introduction to website plugins.

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What are plugins ?

A plugin is simply a piece of code that performs a specific function. A website plugin can be easily installed and activated on your website via your content management system.

Why do I need plugins?

The right plugins can greatly improve your site’s functionality. For example, they can add a contact form, make your website multilingual, or facilitate an ecommerce function. In fact, whatever action you can perform on a website, there’s likely to be a related plugin that you can download. A look at the WordPress directory of plugins alone reveals just how many thousands of plugins are available, with more being added by developers all the time.

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 Are there any risks involved?

It’s important to be aware that not all plugins are updated regularly. This can lead to vulnerabilities and increase the risk of your site security being compromised. There have also been instances of malware being disguised as plugins. As guidance from the National Cyber Security Centre highlights, malware can cause serious problems, such as data being stolen or deleted. It is therefore vitally important to consider the security implications before installing and running a plugin. Of course, you should also make sure your security software is up-to-date, so you will be alerted to any issues.

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So, now you know the basics, you can explore how your site functionality and user experience could be further enhanced by the right website plugins. Just don’t be tempted to download a plugin without considering how it will affect your website.…

Step Guide (Working with WordPress)

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