eCommerce Marketing: Actionable Tactics to Improve Brand Awareness

eCommerce Marketing: Actionable Tactics to Improve Brand Awareness

Brand awareness is something that your eCommerce business cannot succeed without. If you own a brand that consumers do not know of, how and why will they purchase/use your products or services? All the efforts that you put in for marketing your products or services are to improve brand awareness. In this article, we shall discuss some important eCommerce marketing tactics that you must consider applying to your business to improve your brand awareness.

1. Be Aware of What Your Consumers Are Looking For

To succeed in your eCommerce business, your products have to be up-to-date with what your customers want. If you are updated with that, you already have an edge over competition. If you can give them what they want, the sale is halfway there.

One thing that every customer wants is good service. Quick response to their queries and doubts will encourage them to do business with you. A live chat window on your eCommerce portal is a good way to achieve this. A happy customer is a great tool to improve brand awareness.

2. Unusually Different Advertising

If you wish to stay in the consumer’s mind, encourage your creative team to come up with unusual ideas for an eCommerce marketing campaign. Even if it doesn’t talk about the product per se, the uniqueness of the campaign will compel the prospective customers to retain the brand name in their subconscious mind.

The other method would be to find an emotional connect with your consumer. Here again, knowing your consumer will play a key role. A creative and catchy tag line can often be retained easily.

3. E-Mail Marketing

Since the e-commerce platform is all about the internet, you can carefully expose the consumer to the brand without making him realise that the brand has made a place in his consideration list. You can subtly encroach upon the consumer’s mind through professional eCommerce SEO services.

You can get services such as e-mailing newsletters with your latest promotions and offers. It could also be about your new products and services. Consumers will feel privileged if they receive personalized updates and promo codes.

4. Diversification Could Lead to Dilution

If you have a niche market for your products, focus on retaining it by improving what’s on offer. Stay updated about what is available and what you can offer to the consumer. You can offer upscale products in the same line. Sell the basic products to the consumer with the offer of getting a premium product for a slight increase in the cost.

Trying to expand into unknown areas could harm your business. If you wish to delve into other areas, ensure that they are intrinsically connected. The consumers could get flustered if they see a brand extending into unrelated areas

5. Watch Out for Competition Activity

It pays to know what the competition is doing right. You don’t need to do what they do, but it can help you to plan your eCommerce marketing strategy to achieve a similar …

Amazon Supply Chain Management and Third Party Logistics

Supply chain management and third party logistics are gaining huge importance in this modern era. These days’ logistics is considered to be an integral part of any given business around the globe these days.

Amazon Supply Chain Management and Third Party Logistics

What is Supply Chain ?

Supply chain includes all the activities of a business process including all vendors, search providers and customers. It involves all the movement of fund, material and all the related information about the business through the full logistics process. It includes the buying of raw material to delivery of the final product.

What is Logistics ?

Official Explanation: “Logistics is that element of the supply chain method that plans, utilizes, and controls the effective, effective flow and storage of goods, services, and relevant details from the factor of origin to the point of intake in order to meet customers’ requirements.” Council of Logistics Management

Logistics is basically the process of moving of the products or goods to the destination at the least possible cost. Logistics involves the responsibility of exercising efficiency and accuracy in the process, selection of medium and their proper execution is the biggest concern of the logistics process.

Supply Chain Management (SCM)

The process of supply chain management includes the control of all the funds, information of the products, and materials, throughout the whole process of product creation.

Reasons why companies would want to move into a long term partnership may include:

  • To achieve the strategy.
  • Benefit from each other’s strategies.
  • Reduction of risk.
  • Increase return on investment.
  • Providing more affordable service to beat the competitors.

What is Third Party Logistics ?

It basically includes the transportation and other third party logistics services that are provided by some in order to accomplish tasks that were previously being done in-house by the company itself. Third party logistic services allow companies to assemble a very efficient and customer oriented distribution network. 3PL’s industry has really increased the real world technologies being designed by the companies. The advanced techniques of 3pl logistic services provide a long term prospect of high quality service and fulfill the tight delivery time frames.

Amazon revenue

Amazon is enthusiastically investing in areas like digital content, cloud computing and services, along with expanding its distribution network. Company’s costs and expenditure in fourth quarter also reported a 17% increase in fulfillment cost and 42% increase in technology and content expenses. Despite the increasing expenses and investments, Amazon still performed with amazon revenue calculator better than Wall Street expectations in terms of profitability.

Holiday season gave rise to sales, along with company deciding to increase its prime members, gave a boost to the fourth quarter sales. Amazon also provides two days free shipment in United States and discounted access to movies; books & music exclusively to prime members as added incentives.

Jeff Bezos, CEO Amazon said, “We were confident when we increased the price of our prime membership that our clients would still believe it as the best buy in the shopping history.” Amazon’s Prime Membership increased by 50% in …

Premiums of Online Car Insurance

Premiums of Online Car Insurance

Car insurance policy is a mandatory aspect if you have your own car and it can save you and your vehicle from consequences of accidental damage and third party liabilities. Premium of an insurance policy is another important criteria which you need to think about while buying an insurance.

There is absolutely no doubt that car insurance is a must for a vehicle owner. It not only protects your car from unfortunate damage or disaster, but it protects you from the high expenditure. The premium cost depends from car to car and owner to owner. Some of the important factors of paying your car premium area are:

  • Vehicle Model Type
  • Location of the Car
  • Types of coverage
  • IDV or Insured Declared Value
  • Safety measures
  • Discounts and NCB
  • Ad-on coverage
  • Personal accident coverage / co-passengers

 Discounts for Premium for Car Insurance Bought Online

There is hardly a household without vehicle these days and in this tough road condition it is always a good idea to have a vehicle as well as a good insurance coverage. Nowadays the online insurance purchase, renew and premium paying is so easy and safe that you can do it anytime and anywhere. Also, you can get additional discounts on premium of your car insurance. You can try some of the options to reduce your premium and make it more affordable, you can do it easily by online process:

No claim bonus

You can easily accumulate on-claimed bonus if you do not claim for consecutive years. It can save you 50% at a discounted rate and thus you make huge savings.

Increase the deductible wisely

If you choose the higher voluntary deductible value during your policy renewal, your premium decreases by a fair percentage. Always increase your deductible as much as you can afford. You might lose intend of the claim, if you are thinking to increase the deductible only to decrease the premium.

NCB transfer

When you buy a new car and sell the old one, never forget to transfer your NCB. You will need to carry over your NCB from your old to new car. You can reserve this bonus for 3 years and it can be transferred without termination of the policy.

Compare and purchase premium online

Online purchase of premium is the easy and friendly way to get attractive rates and sale on premium value to get discounts. It doesn’t require paperwork and saves time. Hence compare on Coverfox.com and then choose accordingly.

Insured declared value

IDV or Insured Declared Value is calculated by applying markdown over the market price. As the IDV is the highest price that your insurer pay in case of total loss or theft of your car, if you value that correctly, you might get the eligibility of a reduced premium.

Become a member of AAI and WIAA

The Automobile Association of India and Western India Automobile Association are empowered by the MVA. If you are a member of these associations you get discounts on your premium.

Declare

How Walmart Plans To Take On EBay, Amazon With An Improved Marketplace

Selling On Online Market PlaceInfographic Flowchart Shows the Very best Marketplaces to Sell On the web. It has fantastic client assistance group, effortless to use platform and effortless to upload items. You could have a solution listed in-stock on two different web-sites, when you truly only have a single solution left in inventory. They present a cheaper starting price tag, but throttle your bandwidth to 1gb per month and one hundred merchandise – unless you move to the additional high-priced possibilities – once again and once again.

Walmart – Electronics, dwelling goods, tools, outdoor. Magento is owned by eBay, so you can trust they know eCommerce. With larger platforms like these, you want to feel of it as receiving a smaller sized slice of a bigger pie. This is 1 of the motives why promoting on-line on marketplaces such as Amazon and eBay is such a preferred selection for most company owners.

If you have original styles and assume persons would get pleasure from them on many mediums (pillows, coffee cups, etc.) give CafePress a attempt. From this one particular location, merchants really should have the ability to edit, construct, and publish their product listings, according to what marketplace they are for.

If you generate your personal items, then by all means go ahead and list them and see how you go. If you’d rather give Etsy a go with some wholesale goods, you have to be cautious what you sell. If you sell a product that begins doing well, the marketplace could take notice and start out selling it themselves.

There are no transaction costs and Zibbet is absolutely free for up to ten goods, so if you have just started selling your operate and want to see if ecommerce is seriously for you, you should really attempt this platform. Their free of charge tier is highly restricted though – ten goods per month and 1 photo per listing, and so forth.…

Tipsfor Better Accounting in Your SME

There are no worse horror stories for an entrepreneur than those that are usually seen in all parts of the world after annual fiscal closures. Closure, fines, losses and all kinds of administrative nightmares are a trend in businesses where you just needed a little advice, so today we want to share some tips for better accounting in your SME.

The issue of taxes is one of the headaches of many SMEs, but at the same time is one of the most important both to avoid penalties and to know the financial status of the company.

Good fiscal practice can translate into savings because it allows you to analyse which elements are consuming the most resources and with that recalculate information that is most convenient for the following fiscal cycles.

Here are some effective and low-cost solutions that will keep your business away from problems.

Leave your accounting in the hands of experts

When you start a business you usually ignore the administrative department, perhaps following the myth that it is somewhat costly with respect to the benefits it represents. It is a trap! Never believe that such investment will be a waste: it is always better to leave the accounting in the hands of specialists. There are several options that can adapt to the needs of your company:

  • External help for small companies where invoices and documentation can be carried out with a certain
  • Subcontract a person to do these tasks when necessary.
  • Hire a person dedicated to the accounting department, the most convenient and convenient option to which all SMEs should aim.

There is no need for this person to be a specialist, but they do need to know the needs of a company, at least in its everyday aspects. In case of any doubt, you can always seek external advice from, for example, accountants in central London for more complex issues.

Keep in mind that legislation and regulations change constantly, so it is important to make sure that regardless of the option you choose your accounts are up to date and in-line with all the adjustments.

Technology is your best ally

The days of keeping accounts with pencil and paper have been left behind, and like everything in these modern times, repetitive processes are always better done automatically. The first characteristic to take into account when choosing an accounting program is the interface and management. Remember that the software is only a tool for the accounting team, not the base of the department, so if its use is difficult and tedious it will simply be creating a problem.

On the other hand, it is vital to take into account its integration with other areas of the company such as purchasing, inventory, etc. There are many options, from the most basic and free, through to the most specialised incorporating national/regional accounting and tax regulations.

Planning accounting in SMEs

It may sound very trite, buttime is definitely money. Leaving the calculation of taxes to the last minute always means …